With every small contribution made towards a noble cause, it stirs up a feeling of never turning away from extending a helping hand.
Yet again, we are honored with the opportunity to assist with another fundraising evening for the Tata Medical Center, a unique program aptly titled, in Bollywood style, 'Uff Yoo Maa' - celebrating 100 years of Indian Cinema.
Hosted across Kolkata & Mumbai, Uff Yoo Maa was a star studded evening with glitz and glamour, Javed Akhtar's lyrics and Sonam Kapoor's allure, all for the many lives we collectively stretched out to save.
First up, was an auction of spectacular pieces of jewellery inspired by cinema, followed by a recap of 100 years of Indian Cinema divided into decades. Each decade summed up by stars like WaheedaRehman, Sharmila Tagore, AashaParekh and ShabanaAzmi, who related anecdotes, sharing interesting experiences from behind the scenes.
Shobiz Cares worked closely with Geeta Gopalakrishnan, Honorary Director, Donor Relationships, Tata Medical Center, to piece together this nostalgic journey - en route to touching the hearts of the lesser privileged.